bubbles beer Branding & package design
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Bubbles Beer revolves around the creation of a fictional beer brand called Bubbles Beer. This brand is imagined to offer a selection of three distinct beer flavors inspired by the essence of summer: Pear Apple Lager, Blood Orange Citrus IPA, and Sour Grape Stout.
The aim of the project is to develop a comprehensive product brief that outlines the key elements of the Bubbles Beer brand, including its target audience, product offerings, brand identity, and unique selling points. The project also focuses on creating a visually appealing and cohesive brand identity that reflects the lively and colorful spirit of summer.
concept
Bubbles Beer is an arbitrary beer brand created from the idea of providing a refreshing summer beer with 3 different flavor profiles of Pear Apple Lager, Blood Orange Citrus IPA, and Sour Grape Stout. Inspired by the colorful skies of summer and the casual fun that follows, Bubbles brings a fresh twist on classic styles of beer. With the intention of satisfying thirst, the brand simultaneously caters to the visual experience expressed with bright color harmonies and abstract shapes.
The concept of this project was to create a label that would evoke the setting of summer through a minimalist approach in design. The name “Bubbles” was birthed from the idea of the bubbles not only in the beer, but also of those in water. The brand is a reference to summer days and evenings on the beach in my native state of California.
brand logos
To develop the circular, simplistic logo with a smiling face for Bubbles Beer, I focused on the playful and lighthearted essence of summer, the theme that runs through the entire brand. The concept started with the name "Bubbles," symbolizing both the effervescent nature of beer and the carefree vibe of bubbles in water, which ties back to summer beach days.
The circular form and smiling expression reinforce the idea of cohesion and unity, reflecting how Bubbles Beer brings together refreshing flavors with a unique twist. The logo's simplicity mirrors the clean, minimalist design of the label, and the bold, bright colors of the brand give it a vibrant yet polished finish, matching the lively essence of Bubbles Beer.
